Products and prices are getting more and more comparable. Who wants to escape the race of falling prices and shrinking margins will focus their energy on the human factor. Together we will develop the appropriate sales communication for you in the various phases of the sales conversation. We look at different types of customers and will together find a solution, how you can face your personal challenges on the road to a successful sale. We will discuss what resources are available to you, how to handle customer objections and price negotiations in a successful manner.